Fresh Place

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The Dutch restaurant concept La Place wants to become a global retail chain. Owner Sun Capital has the ambition to expand the brand. Over 28 years La Place has received international acclaim from food lovers, retail experts and competitors. Its restaurant and cafes promise freshly prepared products, front cooking, natural ingredients, local sourcing and dedicated staff.

La Place has won the hearts and whet the appetites of millions of Dutch customers through all walks of life, young and old. Now La Place is hungry to conquer the hearts of consumers in Europe, USA, South East Asia and the Middle East. A La Place branded restaurant has opened in Googles New York office.

This book presents unique insights, based on extensive conversations with founder and food pioneer Paul Bringmann and ceo Bart van den Nieuwenhof. Additionally Google explains its vision on food why La Place helps the global brand give its employees fresh, healthy and nutritious food.

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This book is also available as epub >

Review

‘What makes the La Place concept unique, is its general transparency about how the food is produced, the transparency in the overall supply chain and the level of engagement between the cook or server who’s helping the customer in making his choice.’ Michiel Bakker, director Global Food Services, Google Inc.

————————————————————————————-Published by: Het Boekenschap
Authors: Rupert Parker Brady and Maarten Beernink
Translated by: Josee Koning, De Taalscholver
Illustrations: Gerdien Keijser
Photography: Harrie Ligtvoet, La Place archive, Google
Price: € 19,95
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